Adwaves Tech
Adwaves is a new generation media platform created for organized retail industry, and office & residential projects.
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Adwaves, which disables all radio channels with its patent-pending multi-frequency broadcast technology, is a hybrid medium that recreates Outdoor and Radio advertising on the basis of location and context with its replacement broadcast.
Focusing primarily on Shopping Centers, the local radio Adwaves will support the promotional activities of retail stores with spot-based commercials within an average of 4-9 minutes of parking times for visitors. Afterward, the project aims to reach household consumer brands, e-commerce platforms, and online retailers by expanding its scope with residences and office buildings.
The patent-pending technology developed in our R&D center within the scope of the Kosgeb (SME Development Organization) R&D and Innovation Support Program, will continue to spread in global markets in different application areas.
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Adwaves reaches Shopping Center visitors at the right time, the right place, and the right message, and gives the opportunity to reach your potential customers closest to their shopping behavior at decision points!
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2.7 million daily customers who come to shopping malls with their cars spend 4-9 minutes in an environment where there are no effective advertising channels. In these precious moments when radio broadcasts are insufficient and people are exposed to interference, a new medium will be created with the multi-frequency broadcast method. With the patent-pending technology, the shopping mall parking lots, which are idle as a communication channel, will be positioned as a source of income for shopping malls.
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1- 'Medium is the message'
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A hybrid platform: Innovative solution in the media industry
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2- 'Content is king, but context is God'
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With the right time, the right place and the right message, Adwaves give the opportunity to reach your potential customers closest to their shopping behavior at decision points
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3- Content Creation
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Campaign creation
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Access to voice actors
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Voice recording and delivery within the same day
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Jingle production
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4- Dynamic Content Delivery
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Manage your content in real time
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Multimedia content display on Video Wall, LED and LCD screens at Adwaves+ points
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5- Transparency and Reporting
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Easy-to-use management interface and highly transparent content distribution reports in collaboration with KoçSistem Pixage.
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6- Adwaves for Everyone
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Campaign design for every budget, with packages customized for each advertiser
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Efficient use of budget with the appropriate mix of slots
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Advantageous packages and campaign definitions
Adwaves Local Media Platform Quartet
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Patent-pending media platform Adwaves is charted in line with communications theorist Marshall McLuhan's tetrad. Thus, it is aimed to comprehend the dynamic and social effects of the invention in a holistic way.
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"The tetrad is a means of examining the effects on society of any technology (i.e., any medium) by dividing its effects into four categories and displaying them simultaneously.
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Visually, a tetrad can be depicted as four diamonds forming an X, with the name of a medium in the centre. The two diamonds on the left of a tetrad are the Enhancement and Retrieval qualities of the medium, both Figure qualities. The two diamonds on the right of a tetrad are the Obsolescence and Reversal qualities, both Ground qualities.[99]
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Using the example of radio:
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Enhancement (figure): What the medium amplifies or intensifies. Radio amplifies news and music via sound.
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Obsolescence (ground): What the medium drives out of prominence. Radio reduces the importance of print and the visual.
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Retrieval (figure): What the medium recovers which was previously lost. Radio returns the spoken word to the forefront.
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Reversal (ground): What the medium does when pushed to its limits. Acoustic radio flips into audio-visual TV."
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*McLuhan, M. and Powers, Bruce R. (2001). Global Village ( The Global Village) Transformations that will occur in the life of the earth and in the media in the 21st century. Istanbul: Scala.
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Adwaves Solution Partners
